• Chinese expertise and Hong Kong organisation
Ice-Watch works with partners in Shenzhen to leverage their production and assembly expertise. Logistics and distribution of the watches are handled by staff in Hong Kong. The entire global strategy is also developed in Hong Kong.
• Japanese-quality mechanisms
The mechanisms of Ice-Watch timepieces are produced mainly in Japan – where the Miyota (Citizen) brand has established a reputation for its quality.
• Belgian services
The Ice-Watch brand has strong local roots. Design, marketing, online campaigns, legal aspects and communication are all handled in Belgium, at sites in Bastogne and Brussels. The local presence in Bastogne was increased in 2014 with the opening of a 6,000 square metre logistics centre. Representing over 6 million euros, this investment has created storage capacity for one million watches destined for the European market.